Cookie Policy

1. What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be "session cookies" which are deleted when you close your browser, or "persistent cookies" which remain on your device for a set period or until you delete them.

2. Cookies we use

We use a small number of cookies on this website, grouped into two categories:

Essential cookies

These cookies are necessary for the website to function properly. They cannot be switched off.

• Cookie preference storage — remembers your choice in your browser so we do not ask you again on every visit.

Analytics cookies

These cookies help us understand how visitors use our website so we can improve it.

• Google Analytics (_ga, _ga_*) — collects anonymised data about page views, session duration and how visitors navigate the site. Set by Google Analytics. Duration: up to 2 years. Data is processed by Google LLC in accordance with their privacy policy.
• Microsoft Clarity (_clck, _clsk) — helps us understand how visitors use the website through heatmaps, scroll depth and session recordings. Set by Microsoft Clarity. Duration: up to 1 year. Data is processed by Microsoft in accordance with their privacy policy.
• HubSpot tracking cookies — help us understand website visits and how people move through the site. Set by HubSpot. Duration varies by cookie. Data is processed by HubSpot in accordance with their privacy policy.

Analytics cookies are only set with your consent. You can withdraw consent at any time (see section 4).

3. Cookies we do not use

We do not use:

• Advertising or targeting cookies
• Social media tracking cookies
• Any cookies that build profiles for remarketing purposes

4. Managing your cookie preferences

When you first visit our website, a cookie notice will ask for your consent to set analytics cookies. You can accept or decline at that point.

You can also manage cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block cookies from specific websites
• Block all cookies from being set
• Set preferences for different types of cookies

Please note that blocking all cookies may affect the functionality of this and other websites you visit.

For instructions on managing cookies in your browser, visit www.aboutcookies.org.

To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.

5. Third-party cookies

Some cookies on this website are set by third-party services. We have no direct control over these cookies. The relevant third parties are:

• Google LLC — Google Analytics. See Google's Privacy Policy.
• Microsoft Corporation — Microsoft Clarity. See Microsoft's Privacy Statement.
• HubSpot, Inc. — website tracking. See HubSpot's Privacy Policy.

6. Changes to this policy

We may update this cookie policy from time to time, for example if we add new functionality to our website or if legal requirements change. We will update the date at the top of this page when changes are made.

7. Contact us

If you have any questions about how we use cookies, please contact us at hello@cbtransformation.co.uk.

For more information about cookies generally, visit the ICO's website at ico.org.uk.